Having a unique presence of your brand will give that edge to you over your competitiors.This act of branding will be in your favour.
ATL is the approach most used to build brand awareness and establish goodwill. They are widespread campaigns, largely untargeted and undertaken at a general level. Valuable insights,analytics and ROI can be expected from this type of approach.
ATL is the approach most used to build brand awareness and establish goodwill. They are widespread campaigns, largely untargeted and undertaken at a general level. Valuable insights,analytics and ROI can be expected from this type of approach.
Below the Line Marketing is aimed specifically at targeted individuals/audiences that have been identified as potential leads. Popular BTL strategies include outdoor advertising, such as billboards and flyers, direct marketing, such as utilising email and social media, and sponsorship of events. This is a better approach than ATL.
